the problem
Three consecutive release dates missed. The founders were being asked by their board for a delivery forecast they could not produce, and engineering felt every date was arbitrary.
what we did
- Ran a two-week audit of the path from idea to production
- Found work entering sprints without acceptance criteria, so "done" was contested
- Introduced estimation and a single definition of done
- Replaced verbal status with a one-page weekly delivery report
what changed
By week six the team was hitting sprint commitments consistently, and the founders had a forecast they could take to the board.
Product & Delivery Partner, 4 months