Stop Building Features. Start Solving Problems.

The Feature Factory Trap

It's easy to measure success by the number of tickets moved to "Done." But if those features don't move the needle on your core metrics, you're just generating code, not value.

Outcome-Based Roadmaps

Instead of saying "Build Chat Feature," try "Reduce Customer Support Tickets by 20%." This empowers your engineers to find the best solution, which might not be a chat feature at all.